Your business.
Built for
the web.

Custom websites, online stores and business tools. Thoughtfully designed around your brand, your customers and the way you work.

Talk about your website

Based in Hampton Downs. Working with businesses across New Zealand.

The right build.
For your next step.

Website design and development for businesses across New Zealand. We can plan your project, review designs and organise the build remotely. Start with what your customers need to do.

Custom websites

A better first impression. A clearer next step.

Talk about your project

Website design and development for small businesses across New Zealand. We work with you on the structure, design and build so your website feels like your brand, explains your services and makes it easy to get in touch.

  • Pages and content organised around your services
  • Custom design that works across screen sizes
  • Clear enquiry paths and useful forms
  • Content coordination, launch checks and handover
What could this look like?

A service business website that helps customers find the right service and send a useful project enquiry.

Online stores

Make your products easier to discover and buy.

Talk about your project

Ecommerce website design for NZ businesses ready to sell online. We help organise your catalogue, design the storefront and work through the payment, shipping and order setup for your agreed platform.

  • Product categories and catalogue structure
  • A branded storefront and product pages
  • Payment and shipping setup for the agreed platform
  • Order flow checks and guidance for managing your store
What could this look like?

A store with clear product choices, helpful delivery information and a straightforward path to checkout.

Software & systems

Keep your team, jobs and everyday work connected.

Talk about your project

We can build custom software around the way your business works, or help you choose and set up the right existing tools. From customer emails to production schedules, we explore practical ways to support your team and simplify the tasks you choose.

  • Automated email confirmations, reminders and follow-ups
  • Production systems and job tracking, from enquiry to delivery
  • Shared team boards with clear owners, deadlines and progress
  • Software setup, connections and guidance for your team
What could this look like?

A new enquiry could create a job, send a confirmation email and assign the next task. Your team can see who is responsible, when it is due and how it is progressing.

These are starting points. Together, we agree the pages, features and support that suit your business.

Thoughtful design.
In every detail.

Good design should feel effortless.

Clear choices. Thoughtful details. A smooth experience on every screen. We bring the same care to custom websites, online stores and tools for your business.

Talk about your website
One idea. Every screen.
The Graphic LabDesign. Make. Connect.

Built to
stand out.

Your business.
In full view.

See the work
Toyota Gazoo Racing truck and trailer with Graphic Lab vehicle branding.
Branding & signageWebsites & digitalMarketing

Try the layout switch. An interactive example of how we consider every screen.

A clear plan.
From idea to launch.

We work with you on the decisions, the details and the build. You know what is happening, what we need from you and what comes next.

  1. Start with your goals.

    Tell us about your business and what you want to create. We get to know your customers, your team and the systems you already use.

  2. Make the next move clear.

    Together, we map the pages, features and workflow. Design, content, responsibilities and technical choices are agreed before the build.

  3. Build it. Put it to work.

    We design, build and test the agreed work, then help with launch and a practical handover. Any ongoing support is scoped with you.

One brand. Everywhere.

Your website is one part of how people experience your business. We can plan your branding, print, signage, website and marketing together.

Before
we build.

Practical answers to help you take the next step.

Ask us a question
Do you design websites for businesses anywhere in New Zealand?

Yes. Website design, development and online-store projects can be handled remotely. We use calls, shared content and design reviews to work with your team, with the scope, approvals and launch responsibilities agreed before we begin. You do not need to visit our Hampton Downs workshop.

Can we keep our domain when replacing an existing website?

Usually, yes. We review your domain, hosting and existing pages before planning the move. Useful old URLs should stay in place or redirect to their closest replacement, and email records need to be preserved. Access, migration work and responsibilities are agreed in your proposal.

How do you approach search visibility?

We plan clear service or product pages around what your customers need, supported by readable content, descriptive page titles, crawlable links and launch checks. For a replacement website, existing URLs and search data help guide the migration. Search setup and ongoing optimisation are scoped with you; rankings and enquiry numbers cannot be guaranteed.

Can you help if we do not know what we need yet?

Yes. Start with what you want to achieve, how your team works or what your customers need to do. We will help identify a useful starting point and agree the work before the build begins.

Can you work with our existing website or systems?

Yes. We can help you choose, set up and connect suitable software, or build a custom tool where it adds value. We review your existing platforms, access and available integrations before recommending how it should work.

What do we need to provide?

Your business knowledge, accurate service or product information, brand assets and timely feedback. We will work through the content, images and account access needed, and agree where you need our help.

Can you connect our website, branding and marketing?

Yes. We can plan the website alongside your brand, print, signage and marketing, so the customer experience feels connected. Talk to us about the whole project and we will help organise the pieces.

How do you scope an online store or business tool?

We start with the people using it and the steps it needs to handle. Products, payment providers, shipping rules, existing systems and any integrations are confirmed together. The proposal makes the build, responsibilities and any ongoing services clear.

What happens after launch?

We agree the handover and any ongoing help you need, such as content updates, new features or support. Hosting, domain management and third-party subscriptions are covered in the project scope so you know who handles each part.

How can we help?

Connecting…

A new idea? A question about your next order? Let’s find your next step.